Design Principal #1

Add Crisp, Dynamic Motion to Boost Engagement

Static images on your website are out of date. From landing page transitions, video embeds and dynamic banners you need motion-filled pages to keep attention span intact while moving them closer towards that flashy call for action button which will boost conversions by giving the user more reason than ever before why they should click ‘yes!’

• A recent study found that using animations and videos on landing pages can increase conversions by as much as 80%.

• 70% of consumers like a product more after seeing a video animation.
  

Design Principal #2

Cater To Your Target Audience

Design is a critical element to any website. And as you can see by the numbers below, having an amateur design can absolutely cripple your conversions! But that being said it's important not only to take into account who will be visiting but also what their interests are so make sure they don't walk away feeling like there was no point in looking at your site because of how inconsistent things were conveyed.

• 88% of users won’t return to a website after a bad user experience

• 75% of people form their opinion of a company based on their website’s aesthetics

Design Principal #3

Human Faces Increase Conversions

You can feel what others are feeling, think what they’re thinking and evaluate someone else's state of mind with just a slight slant or curve in their eyebrows. As highly social animals we have been hardwired to respond not only our own emotions but those around us as well – it is because this type understanding that has helped humanity survive for generations!

And when you highlight faces on your page showcasing the employees who make up such an important part about why company X exists today then I bet everyone will look even more alive thanks to how beautifully showcased they are.

• Eye tracking studies have found that research subjects will almost unanimously all gravitate to images of faces rather than text multiple times while engaging with content

• Research has shown that when faces are attached to claims, people are more likely to believe it than when that same claim does not have a face with it

Design Principal #4

Contrast

You know how this works, right? You have a bold headline and some amazing copy for your call-to-action button. It's all set up to pop with color contrast so visitors can't help but click on it or notice what you've got going on over here in the background (social proof). But if those elements aren't contrasted enough...well let me just say: They'll drive them crazy!

Contrast is necessary not only because we want our designs to stand out; without it there wouldn’t be any way of calling attention towards specific parts that end up driving conversions – like specially chosen text size(s), font combinations etc.

• Landing pages with high-contrasting colors outperformed low-contrast pages by 57%

• Changing call-to-action button color from low-contrast to high-contrast can translate into conversion increases of as much as 35.81%

Design Principal #5

Keep Things Simple

Most businesses actually need to build pages that cut right to the point. Service pages and technical guides both benefit from clarity over complication when it comes time for design- especially if your branding or ultimate goal requires minimalism!Thinkific

• Over 85% of small businesses are guilty of overcrowding their website design

• Nearly 40% of people visiting your website will give up if it takes too long to load and 83% of visitors expect a page to load in less than 3 seconds