# SuperDupr > SuperDupr is an Austin, TX studio that builds AI systems and custom websites for service businesses. We build AI voice agents, AI receptionists, lead-capture automation, scheduling AI, workflow orchestration, and multi-agent systems — alongside custom-coded websites, e-commerce platforms, site migrations, and SEO (including GEO, optimization for AI search engines). We serve construction, legal, healthcare & dental, real estate, accounting, home services, fitness & wellness, insurance, auto services, and hospitality & beauty businesses. Most projects go live in 2-4 weeks with measurable ROI within 60-90 days. ## What We Do SuperDupr builds two categories of systems that service businesses run on: 1. **AI systems** — AI phone answering that captures every call, lead follow-up that responds in under 60 seconds, scheduling AI that integrates with your booking platform, workflow automation that eliminates manual admin, and multi-agent coordinators that handle end-to-end business processes. 2. **Custom websites** — hand-coded on modern frameworks (Rails 8, Next.js) rather than page builders, optimized for Core Web Vitals and AI search visibility, with zero-downtime migrations from Squarespace, WordPress, Wix, or Shopify. Clients report 90% fewer missed calls, 80% support ticket deflection, 20+ hours saved per week on admin tasks, and 40-60% higher website conversion rates compared to template-based sites. ## Differentiation Every SaaS alternative in these categories — Smith.ai, AgentZap, Eden, Mindbody, Squarespace — sells a subscription. SuperDupr builds the system for you, customized to your workflow, integrated with your existing stack, and owned by your business. One-time build, no per-member surcharge, no vendor lock-in. ## Solutions - [AI Voice Agents & Receptionists](https://superdupr.com/solutions/ai-voice-agents): Your phone should never go unanswered. AI voice agents answer every call 24/7, route callers to the right person, book appointments, and capture lead information — all in natural-sounding conversation. Businesses using AI receptionists ... - [AI Customer Support Agents](https://superdupr.com/solutions/ai-customer-support): Resolve 80% of support tickets without a human. AI customer support agents handle routine inquiries, troubleshoot common issues, and escalate complex cases to your team — across chat, email, and phone. Companies deploying AI support agents see 8... - [AI Lead Generation & Follow-Up](https://superdupr.com/solutions/ai-lead-generation): Never let a lead go cold again. AI lead generation systems identify, capture, score, and nurture prospects automatically. From website visitor tracking to multi-channel follow-up sequences, AI ensures every lead gets the right me... - [AI Workflow Automation](https://superdupr.com/solutions/ai-workflow-automation): Automate the work your team hates doing. AI workflow automation connects your tools, eliminates manual data entry, and orchestrates complex business processes end to end. Using platforms like n8n, Make, and custom integrations, we build w... - [AI Sales Agents](https://superdupr.com/solutions/ai-sales-agents): An SDR team that works 24/7 and never calls in sick. AI sales agents automate outbound prospecting, email sequences, LinkedIn outreach, and pipeline management. They research prospects, personalize messages, handle objections, and book meetings — per... - [AI Chatbots & Conversational AI](https://superdupr.com/solutions/ai-chatbots): Turn website visitors into customers while you sleep. AI chatbots engage website visitors in real-time conversation, answer questions, qualify leads, and guide them toward conversion. Unlike rule-based bots, our conversational AI understands context, ... - [AI Appointment Scheduling](https://superdupr.com/solutions/ai-scheduling): Fill your calendar without lifting a finger. AI scheduling systems handle the entire booking process — from availability checks to reminders to rescheduling. Integrated with your phone, website, and messaging channels, AI scheduling eliminate... - [AI Document Processing](https://superdupr.com/solutions/ai-document-processing): Process documents in seconds, not hours. AI document processing extracts data from proposals, contracts, invoices, and forms automatically. Using OCR and natural language processing, AI reads, categorizes, and routes documents — reducing ... - [AI Dashboards & Reporting](https://superdupr.com/solutions/ai-dashboards): See your entire business at a glance. AI dashboards aggregate data from all your tools into real-time visualizations that surface insights, anomalies, and opportunities. Custom-built for your KPIs, these dashboards replace manual sprea... - [AI Email & SMS Marketing](https://superdupr.com/solutions/ai-email-marketing): Send the right message to the right person at the right time. AI-powered email and SMS marketing automates campaign creation, audience segmentation, send-time optimization, and A/B testing. AI writes subject lines that get 40% higher open rates and personaliz... - [AI Content Generation](https://superdupr.com/solutions/ai-content-generation): Create weeks of content in hours. AI content generation systems produce blog posts, social media content, video scripts, and marketing copy at scale. Trained on your brand voice and industry, AI content pipelines maintain quality a... - [Multi-Agent AI Systems](https://superdupr.com/solutions/multi-agent-systems): AI teams that run entire business operations. Multi-agent AI systems coordinate multiple specialized AI agents to handle end-to-end business workflows. Instead of isolated automations, a team of AI agents works together — one captures leads, a... - [Custom Web Design & Development](https://superdupr.com/solutions/custom-web-design): Websites that convert visitors into customers. Custom-designed, hand-coded websites built for speed, SEO, and conversion. We build on modern frameworks like Rails 8 and Next.js — no page builders, no templates, no WordPress. Every site is desig... - [Website Redesign & Migration](https://superdupr.com/solutions/website-redesign): Upgrade from Squarespace, WordPress, or Wix without losing SEO. We migrate businesses off page builders and onto modern, custom-coded platforms — preserving every URL, redirect, and SEO ranking in the process. Whether you're on Squarespace, WordPress, Wix, or S... - [E-Commerce & Subscription Platforms](https://superdupr.com/solutions/ecommerce-platforms): Online stores and membership sites that scale. Custom e-commerce stores, subscription platforms, and membership sites built for conversion and scale. We build on Shopify, Rails, or headless commerce architectures depending on your needs — with ... - [SEO & Digital Marketing](https://superdupr.com/solutions/seo-digital-marketing): Get found by customers and AI search engines. Comprehensive SEO and digital marketing that drives organic traffic from both traditional search engines and AI-powered search (ChatGPT, Perplexity, Google AI Overviews). We combine technical SEO, ... ## Industries - [Construction & Trades](https://superdupr.com/industries/construction): AI automation built for general contractors, subcontractors, and trades businesses. Construction companies lose an average of 40% of potential revenue to missed calls, slow estimates, and manual scheduling. AI automation solves these problems by answering every call, automating bi... - [Law Firms & Legal](https://superdupr.com/industries/legal): AI systems that let attorneys focus on practicing law, not managing intake. Law firms spend 30% of their time on non-billable administrative tasks — client intake, document review, scheduling, and follow-up. AI automation handles these tasks around the clock, ensuring no p... - [Healthcare & Dental](https://superdupr.com/industries/healthcare): AI that handles patient communication so your staff can handle patient care. Healthcare practices lose 20-30% of potential patients to missed calls and slow scheduling. AI automation answers every patient call, books appointments, sends reminders, processes intake forms, an... - [Real Estate](https://superdupr.com/industries/real-estate): AI that nurtures leads while you're showing homes. Real estate agents juggle hundreds of leads at different stages, and the ones who respond fastest win the listing. AI automation ensures every inquiry gets an instant response, every lead gets nurt... - [Accounting & Financial Services](https://superdupr.com/industries/accounting): AI that handles the busywork so you can handle the advisory. Accounting firms spend 60% of their time on data entry, document processing, and routine client communication — tasks AI can handle faster and more accurately. AI automation processes invoices, cat... - [Home Services & Field Service](https://superdupr.com/industries/home-services): AI that books jobs while your techs are in the field. Home service companies — HVAC, plumbing, electrical, cleaning, pest control, and landscaping — lose 35% of potential jobs because calls go unanswered when techs are busy. AI automation answers ever... - [Fitness & Wellness](https://superdupr.com/industries/fitness): AI systems and websites that fill classes, book sessions, and keep members engaged. Gyms, personal trainers, yoga studios, pilates studios, and med spas lose 25-40% of potential members to slow inquiry response, missed calls, and scheduling friction. AI automation answers every ca... - [Insurance Agencies](https://superdupr.com/industries/insurance): AI and web systems that capture quotes, follow up with leads, and turn shoppers into policyholders. Insurance agencies — P&C, life, health, and commercial — live or die by speed-to-quote and persistent follow-up. Most agencies lose 40-60% of inquiries because the first call goes to voicemail or t... - [Auto Services](https://superdupr.com/industries/auto-services): AI and websites for repair shops, dealers, and detailers that book every call and convert every visitor. Auto repair shops, dealerships, body shops, and detailers lose 30-45% of potential revenue to unanswered calls, slow quotes, and forgotten follow-ups. AI automation answers every call, books servic... - [Hospitality & Beauty](https://superdupr.com/industries/hospitality): AI and websites for salons, spas, and boutique hotels that turn lookers into loyal guests. Salons, spas, boutique hotels, and beauty studios compete on experience — and that experience starts the moment a prospective guest finds you online. Most hospitality and beauty businesses lose 30-... ## Featured Industry Content (in-depth guides, ~2,000 words each) Each page below is a long-form expert guide covering AI for a specific industry × solution combination. They include direct-answer introductions, comparison tables against SaaS competitors, named-entity density for AI citation, and compliance specifics where applicable (HIPAA for healthcare, ABA rules for legal, GLBA for accounting, TCPA across all). - [AI Voice Agents for Construction Companies](https://superdupr.com/solutions/ai-voice-agents/construction): Construction firms using AI voice agents capture 40% more inbound leads by answering every call instantly, even when crews are on job sites. The AI handles estimate requests, schedules site visits, and follows up on open bids automatically, so GCs and subcontractors never lose... - [AI Lead Generation for Construction Companies](https://superdupr.com/solutions/ai-lead-generation/construction): AI lead generation helps general contractors and subcontractors capture 3x more project leads by responding instantly to bid requests, referrals, and website inquiries even when your crew is on the job site. Automated follow-up sequences nurture estimate requests through to si... - [AI Workflow Automation for Construction Companies](https://superdupr.com/solutions/ai-workflow-automation/construction): AI workflow automation eliminates the manual data entry, scheduling chaos, and communication gaps that slow down construction projects by connecting your estimating, scheduling, and project management tools into one intelligent system. Change orders, RFIs, and daily logs are p... - [AI Voice Agents for Law Firms](https://superdupr.com/solutions/ai-voice-agents/legal): Law firms deploying AI voice agents convert 35% more client inquiries by responding to every intake call within seconds, day or night. The AI qualifies potential clients against your practice area criteria, collects case details, and books consultations so attorneys can focus ... - [AI Lead Generation for Law Firms](https://superdupr.com/solutions/ai-lead-generation/legal): AI lead generation enables law firms to capture and qualify prospective clients around the clock, converting website visitors and phone inquiries into booked consultations without burdening your paralegals. Intelligent intake forms assess case viability, practice area fit, and... - [AI Document Processing for Law Firms](https://superdupr.com/solutions/ai-document-processing/legal): AI document processing reviews contracts, discovery documents, and case files 100x faster than manual review, saving associates 15+ hours per week on document-intensive tasks. Key clauses, dates, obligations, and risk factors are extracted and organized automatically, letting ... - [AI Voice Agents for Healthcare Practices](https://superdupr.com/solutions/ai-voice-agents/healthcare): Medical and dental practices using AI voice agents reduce no-shows by 32% and reclaim over 20 staff hours per week currently spent on phone-based scheduling. The AI handles appointment booking, rescheduling, insurance verification questions, and recall reminders around the clo... - [AI Lead Generation for Healthcare Practices](https://superdupr.com/solutions/ai-lead-generation/healthcare): AI lead generation helps medical and dental practices fill their schedules by converting website visitors and phone inquiries into booked appointments automatically and compliantly. The system qualifies patients by insurance, condition, and provider availability before schedul... - [AI Appointment Scheduling for Healthcare Practices](https://superdupr.com/solutions/ai-scheduling/healthcare): AI scheduling reduces patient no-shows by 38% and fills last-minute cancellations automatically from your waitlist, recovering thousands in lost revenue each month. Patients book, reschedule, and confirm appointments 24/7 via text, web, or phone without tying up your front des... - [AI Voice Agents for Real Estate Agents & Brokerages](https://superdupr.com/solutions/ai-voice-agents/real-estate): Real estate teams using AI voice agents respond to new leads in under 10 seconds, converting 28% more inquiries into booked showings. The AI qualifies buyers and sellers by budget, timeline, and location preferences, schedules property tours, and nurtures long-term prospects w... - [AI Lead Generation for Real Estate Agents](https://superdupr.com/solutions/ai-lead-generation/real-estate): AI lead generation gives real estate agents and brokerages the speed advantage that wins listings and buyers by responding to every Zillow, Realtor.com, and website inquiry within 90 seconds. The AI qualifies leads on budget, timeline, pre-approval status, and neighborhood pre... - [AI Workflow Automation for Real Estate Teams](https://superdupr.com/solutions/ai-workflow-automation/real-estate): AI workflow automation handles the repetitive transaction coordination, document management, and communication tasks that consume 60% of a real estate agent's week so they can focus on client relationships and closing deals. From contract-to-close task management to automated ... - [AI Voice Agents for Accounting & CPA Firms](https://superdupr.com/solutions/ai-voice-agents/accounting): CPA firms using AI voice agents handle 3x more client calls during tax season without adding staff. The AI answers common tax deadline questions, schedules document drop-off appointments, and follows up with clients who have outstanding information requests, letting accountant... - [AI Workflow Automation for CPA Firms](https://superdupr.com/solutions/ai-workflow-automation/accounting): AI workflow automation eliminates the manual data entry, document chasing, and repetitive communication that bogs down CPA firms, especially during peak season. Client documents are automatically collected, categorized, and routed to the right preparer while status updates flo... - [AI Document Processing for Accounting Firms](https://superdupr.com/solutions/ai-document-processing/accounting): AI document processing extracts data from tax documents, receipts, bank statements, and financial records with 99% accuracy — eliminating the manual data entry that consumes 40% of staff time during tax season. Documents are classified, validated, and mapped to the correct cli... - [AI Voice Agents for Home Service Companies](https://superdupr.com/solutions/ai-voice-agents/home-services): HVAC, plumbing, and electrical companies using AI voice agents book 45% more service calls by answering every inquiry instantly, including nights and weekends when emergencies peak. The AI dispatches technicians, captures job details, and even requests Google reviews after com... - [AI Lead Generation for Home Service Companies](https://superdupr.com/solutions/ai-lead-generation/home-services): AI lead generation helps HVAC, plumbing, and electrical companies capture every service call even when technicians are on the road, qualifying leads by urgency, service type, and location before dispatching or scheduling. Automated follow-up on unsold estimates recaptures reve... - [AI Appointment Scheduling for Home Service Companies](https://superdupr.com/solutions/ai-scheduling/home-services): AI scheduling books service calls the moment a homeowner reaches out — even at 10 PM on a Saturday — converting 40% more inbound leads into booked jobs. Dispatching becomes automatic as AI factors in technician location, skill set, and parts availability before confirming appo... - [AI Receptionist for Gyms: Custom AI Phone Answering for Fitness Studios](https://superdupr.com/solutions/ai-voice-agents/fitness): Custom AI receptionists that answer every gym call 24/7, book trial sessions and classes, qualify leads, and integrate with Mindbody, Glofox, Zen Planner, and Mariana Tek. Captures after-hours inquiries that voicemail loses, handles overflow calls without staff interruption, a... - [AI Gym Lead Generation: Capture & Follow Up With Every Prospect](https://superdupr.com/solutions/ai-lead-generation/fitness): Custom AI lead generation for gyms that responds to inquiries within 60 seconds across every channel — phone, SMS, Instagram DM, Meta Ads, Google Business Profile, website forms. Integrates with Mindbody, Glofox, and Zen Planner. Captures 2-4x more trials from the same lead vo... - [AI Gym Scheduling Software: Custom AI for Fitness Studios](https://superdupr.com/solutions/ai-scheduling/fitness): Custom AI gym scheduling software that handles class bookings, rescheduling, and waitlists 24/7 — integrated with Mindbody, Glofox, Zen Planner, and Mariana Tek. Captures after-hours inquiries that traditional scheduling misses, reduces no-shows by 30-45%, and eliminates front... - [AI Receptionist for Insurance Agencies: Custom AI Quote Intake 24/7](https://superdupr.com/solutions/ai-voice-agents/insurance): Custom AI receptionists that answer every insurance agency call 24/7, gather quote information in natural conversation, qualify shoppers, and write leads directly to AMS360, EZLynx, Applied Epic, and HawkSoft. Captures the after-hours and lunch-hour quote calls that voicemail ... - [AI Quote Follow-Up for Insurance Agencies: Close the Bind-Rate Gap](https://superdupr.com/solutions/ai-lead-generation/insurance): Custom AI lead generation for insurance agencies that responds to every quote inquiry within 60 seconds across phone, SMS, web forms, and third-party lead feeds like EverQuote, QuoteWizard, SmartFinancial, and MediaAlpha. Integrates with AMS360, EZLynx, Applied Epic, and HubSp... - [AI Workflow Automation for Insurance Agencies: Renewals, Cross-Sell & Carrier Submissions](https://superdupr.com/solutions/ai-workflow-automation/insurance): Custom AI workflow automation for insurance agencies that runs the operational spine of the book: renewal re-marketing, cross-sell sequences (auto to home to life to umbrella), carrier submission orchestration, and service-request triage. Integrates with AMS360, EZLynx, Applie... - [AI Receptionist for Auto Shops: Custom AI Phone Answering for Repair, Dealers & Body Shops](https://superdupr.com/solutions/ai-voice-agents/auto-services): Custom AI receptionists that answer every auto shop call 24/7, book service appointments, capture estimate requests, and integrate with Tekmetric, Shop-Ware, Mitchell 1, Shopmonkey, and major DMS platforms like CDK and Reynolds. Captures after-hours service calls that voicemai... - [AI Lead Generation for Auto Shops: Capture Quotes, Automate Reviews, Win Local SEO](https://superdupr.com/solutions/ai-lead-generation/auto-services): Custom AI lead generation for auto shops, dealers, and body shops that responds to every inquiry in under 60 seconds — phone, SMS, Google Business Profile, Facebook Marketplace, website quote forms. Integrates with Tekmetric, Shop-Ware, CCC ONE, and DMS platforms. Automates po... - [AI Bay & Service Scheduling for Auto Repair Shops and Dealer Service Departments](https://superdupr.com/solutions/ai-scheduling/auto-services): Custom AI scheduling that books service appointments across voice, SMS, chat, and web forms — integrated with Tekmetric, Shop-Ware, Shopmonkey, Mitchell 1, and dealer DMS systems like CDK and Reynolds. Balances bay capacity, tech skill sets, and parts availability so advisors ... - [AI Receptionist for Salons, Spas & Boutique Hotels: Custom AI Phone Answering](https://superdupr.com/solutions/ai-voice-agents/hospitality): Custom AI receptionists that answer every salon, spa, and boutique hotel call 24/7 — booking appointments and reservations, quoting services, handling rescheduling, and integrating with Vagaro, Boulevard, GlossGenius, Mindbody, Mews, and Cloudbeds. Captures after-hours inquiri... - [AI Lead Generation for Salons, Spas & Boutique Hotels: Capture Every Inquiry](https://superdupr.com/solutions/ai-lead-generation/hospitality): Custom AI lead generation for salons, spas, and boutique hotels that responds to inquiries within 60 seconds across every channel — Instagram DM, phone, SMS, WhatsApp, Meta Ads, Google Business Profile, website forms. Integrates with Vagaro, Boulevard, GlossGenius, Mews, and C... - [AI Booking Software for Salons, Spas & Boutique Hotels: Custom AI Scheduling](https://superdupr.com/solutions/ai-scheduling/hospitality): Custom AI booking software that handles salon appointments, spa reservations, and boutique hotel bookings 24/7 across phone, SMS, Instagram DM, and WhatsApp — integrated with Vagaro, Boulevard, GlossGenius, Fresha, Mindbody, Mews, and Cloudbeds. Captures after-hours inquiries,... ## Key Facts - Founded by Justin McKelvey in Austin, TX - 16 solutions (12 AI systems + 4 web/growth) across 10 service industries - 96+ industry-specific landing pages covering each solution × industry combination - AI projects range from $5,000 to $50,000+ with $200-$2,000/month ongoing - Custom website builds range from $8,000 to $40,000+ depending on scope - Average deployment timeline: 2-4 weeks for AI systems, 3-6 weeks for custom websites - Average client ROI: 3-10x within 90 days for AI; 40-60% higher conversion for websites - Core competitors compared on site: Mindbody, Glofox, Zen Planner, Mariana Tek, Eden, AgentZap, myAIFrontDesk, Smith.ai, Squarespace, WordPress ## About the Founder Justin McKelvey is the founder of SuperDupr. He has spent over a decade building software products and AI systems, from early-stage startups to deployments for established service companies. His technical focus: AI voice platforms (Vapi, Bland.ai, Retell, ElevenLabs), modern web frameworks (Rails 8, Next.js), workflow orchestration (n8n, Make, custom), and SEO/GEO. [Author profile →](https://superdupr.com/author/justin-mckelvey) ## Resources - [Blog](https://superdupr.com/blog): In-depth guides on AI automation and custom websites for service businesses - [Author — Justin McKelvey](https://superdupr.com/author/justin-mckelvey): Profile page with credentials, expertise, and articles - [Contact](https://superdupr.com/contact): Book a free 30-minute strategy session - [Sitemap](https://superdupr.com/sitemap.xml): All indexed pages - [Full Content](https://superdupr.com/llms-full.txt): Complete site content dump for LLMs - [RSS Feed](https://superdupr.com/feed.xml): Latest blog posts