Tech Stack List
There are so many platforms out there. How do you choose?
Do you rent it (use someone else’s) or buy it (build your own custom software)?
For me… the answer is always the same … it depends!
But I can say that there are plenty to choose from that will do 90% of what you’re looking to accomplish.
Just make sure you keep the end user/client in mind, and list out all of your “must-have” features before moving forward.
Website Builders
Platforms
Benefits: Mobile friendly, Faster to implement, Reduced up front investment
Wordpress
integrates with most software, free usage, requires some technical ability
Webflow
great for designers who want more customization options
SquareSpace
great for do-it-yourselfers that want to get up to speed in a hurry
Ads & Marketing
Platforms
Scale Ads just like other professional media buyers you probably already know
Landing Page & Funnel Builders
Landing page builders
Instapage
Pages that are optimized for conversion based on user experience models
Focuses on larger enterprise usage
Leadpages
Similar basic features to instapage with less cost
Carrd
Unique builder that takes a little learning but simple to use once you’re up to speed
ConvertKit
Full featured email service provider that also has custom input forms and landing pages. If you need more than a pre-built page and want to start tracking customer interactions this is a great choice.
Unbounce
Easy drag and drop builder with A/B testing
Sales Funnel Builders
Clickfunnels
Kajabi
Optimize Press
Leadpages

stand out.
Your tech story can make all the difference.
Customer Relationship Management (CRM)
Platforms
Benefits: Better customer service, Increased sales, improved retention, detailed analytics, higher efficiency on processes, centralized data, communication management across departments, Automated sales reporting, Better forecasting, streamlined communication
ActiveCampaign
ConvertKit
Mailchimp
Built ins - via SquareSpace
Hubspot
Content Management System (CMS)
Most CRM's and website builders have taken on being both. If you're going to have a landing page, you're going to need content to store and manage on that same platform.
Learning Management Systems (LMS)
Platforms
Benefits: Consistency of learning, Better tracking and reporting, Engaging content, Gamification
Thinkific
Kajabi
Docebo
Google Classroom
Canvas
Talent LMS
Custom - If you’re in need, fill out the contact form.
Additional Tools We Like
Chat
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Facebook Messenger
Intercom (for SaaS)
ManyChat
Streaming & Screenshare
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Loom for teaching from your screen
Zoom for webinars (obvious leader in the space given the past 2 years changes)
StreamYard for live streaming
Stay up to date with more tips and tricks.
Sign up with your email address and we’ll keep you updated.