Instantly Pricing 2026: Plans, Credits, and Why the Bundle Can Cost More
As of October 30, 2026, Instantly's Outreach plans cost $47, $97 or $358 a month ($37.60, $77.60 or $286.30 billed yearly) and its Credits plans $47, $97 or from $197. Bundles are the two added together, $50 more buys 25 times the emails, and on yearly billing the $85 Starter bundle costs more than buying its two pieces for $75.20.
How much does Instantly cost? The short answer
As of October 30, 2026, Instantly sells two things separately. Outreach, the sending tool, costs $47, $97 or $358 a month, or $37.60, $77.60 and $286.30 a month billed yearly. Credits, which pay for its lead database and AI tools, cost $47, $97 or from $197 a month. The bundles on the pricing page ($94, $194 and $555 a month) are those two prices added together.
The price worth checking is the jump from the first plan to the second. $50 more a month buys 25 times the emails. And if you pay yearly for the smallest bundle, buying the two pieces separately is cheaper than the bundle.
Instantly's Outreach plans
| Plan | Monthly | Billed yearly | Emails a month | Uploaded contacts | Cost per 1,000 emails |
|---|---|---|---|---|---|
| Growth | $47 | $37.60 | 5,000 | 1,000 | $9.40 |
| Hypergrowth | $97 | $77.60 | 125,000 | 25,000 | $0.78 |
| Light Speed | $358 | $286.30 | 500,000 | 100,000 | $0.72 |
| Enterprise | Custom | Custom | 500,000+ | 100,000+ | Quote |
The last column uses monthly prices. All plans list unlimited email accounts and unlimited warmup. Hypergrowth adds premium live support, and Light Speed adds Instantly's SISR system, which assigns dedicated server and IP blocks to your sending.
One caution: "unlimited email accounts" means you can connect as many inboxes as you like. It doesn't mean the inboxes are included. Domains and mailboxes are a separate bill from whichever provider you buy them from.
Instantly's Credits plans
| Plan | Monthly | Credits a month |
|---|---|---|
| Growth Credits | $47 | 1,500 to 2,000 |
| Supersonic | $97 | 5,000 to 7,500 |
| Hyper Credits | From $197 | 10,000 to 200,000 |
| Enterprise | Custom | 200,000+ |
Credits cover the 450M+ contact database, waterfall email enrichment, the web researcher agent, the AI email writer and enrichment fields like job postings and funding. The pricing page doesn't print a credit cost per task, so a per-lead price can't be worked out from it. If you need that number before you buy, ask Instantly or run a small test list.
The bundles, and the math they hide
The three bundles match the two menus exactly, at monthly prices:
| Bundle | Outreach + Credits | Monthly | Bundle billed yearly |
|---|---|---|---|
| Starter | Growth $47 + Growth Credits $47 | $94 | $85 |
| Scale | Hypergrowth $97 + Supersonic $97 | $194 | $175 |
| Agency | Light Speed $358 + Hyper Credits $197 | $555 | $500 |
So a bundle saves nothing on monthly billing. On yearly billing the bundle says "save 10%", while the Growth plans on their own show $37.60, which is 20% off $47. Buy both Growth pieces on yearly billing and you pay $75.20 a month instead of the Starter bundle's $85. That's $117.60 a year for skipping the bundle button.
Check one more thing before you buy. The Scale bundle's detail panel on the page we read lists Hypergrowth at $358 and credits at $197, which doesn't match the plan cards ($97 each) or the $194 total. We used the plan cards. Confirm the line items at checkout.
A worked example: what plan does your list need?
Two limits apply at once, and the smaller one is the one you hit. Take a three-step sequence, meaning each contact gets up to three emails:
| New contacts a month | Emails sent | Plan that fits | Monthly | A year, billed yearly |
|---|---|---|---|---|
| 1,000 | 3,000 | Growth | $47 | $451.20 |
| 2,000 | 6,000 | Hypergrowth | $97 | $931.20 |
| 20,000 | 60,000 | Hypergrowth | $97 | $931.20 |
| 30,000 | 90,000 | Light Speed | $358 | $3,435.60 |
The 30,000 row is the surprise. It sends well under Hypergrowth's 125,000 emails, but it passes the 25,000-contact limit, so the contact count sets the plan. The two middle rows pay the same price for 10 times the volume, which is why almost nobody should stay on Growth past their first test.
The page says "uploaded contacts" without saying in our read whether that count resets, so check how it treats a list you've already sent to before you plan around it.
Instantly vs Apollo and Clay on price
They aren't the same kind of tool, which is why teams often run two of them. Instantly is priced on sending volume. Apollo's pricing is per seat with credits, and works out to about 2 cents a credit on its paid plans. Clay's pricing is built around enrichment data. If all you need is to send to a list you already have, Instantly's Outreach plan alone is the cheapest of the three. Clay vs Apollo vs Instantly lines up which job each one does.
Which Instantly plan fits which team?
- Testing cold email for the first time: Growth, Outreach only, for a month or two. Your list is the experiment.
- Sending every month: Hypergrowth. At $97 it's the plan the math points to as soon as you pass 1,000 contacts.
- You already buy leads elsewhere: skip Credits. You'd be paying twice for data.
- Agencies sending for several clients: Light Speed, for the contact limit and the dedicated IP system.
Who can build an AI sales workflow around Instantly?
Instantly's plans cover the sending. What they don't cover is the work around it: deciding who gets contacted, writing to a real reason for reaching out, routing replies to the right person and getting booked calls into your CRM. SuperDupr, the AI ops shop Justin McKelvey runs, builds that layer. AI workflow automation projects run $10,000 to $25,000, take 2 to 4 weeks and cost $200 to $2,000 a month to run. We don't resell Instantly or any other tool, and you keep the accounts. The first step is a free 30-minute strategy session.
Sending tools are one line in a bigger stack. Automation platform pricing covers the tools that connect them.
Sources
instantly.ai/pricing, read October 30, 2026 (Outreach, Credits and bundle tabs, monthly and yearly). Bundle sums, per-1,000 costs, annual totals and the worked example are our arithmetic on those prices. The three-step sequence is an assumption. SuperDupr's project prices are from our own solutions page.
Frequently Asked Questions
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As of October 30, 2026, Instantly Outreach costs $47, $97 or $358 a month, or $37.60, $77.60 and $286.30 a month billed yearly. Credits for its lead database and AI tools are a separate $47, $97 or from $197 a month. Bundles of the two run $94, $194 and $555 a month.
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For a test, yes. The Growth plan sends 5,000 emails a month to 1,000 uploaded contacts, which works out to $9.40 per 1,000 emails. Hypergrowth at $97 sends 125,000 to 25,000 contacts, about 78 cents per 1,000, so anyone sending every month past 1,000 contacts belongs there.
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Not on monthly billing: each bundle equals its two parts added together. On yearly billing the bundle shows 10% off, while the Growth plans alone show 20% off. Buying both Growth pieces yearly costs $75.20 a month against the Starter bundle's $85, or $117.60 a year less.
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Every plan lets you connect unlimited email accounts and includes unlimited warmup. That's a limit on what you can connect, not a set of included inboxes. Domains and mailboxes are a separate cost from whichever provider you buy them from.
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Credits cover the 450M+ contact database, waterfall email enrichment, the web researcher agent, the AI email writer and enrichment fields like job postings and funding. The pricing page doesn't print a credit cost per task, so test a small list before planning around a per-lead price.