Salesforce Pricing 2026: Every Plan, the API Add-On, and What Agentforce Costs per Conversation
As of October 28, 2026, Salesforce Starter Suite costs $25 a user a month and Pro Suite $100 billed annually, with Core at $195, Advanced $395 and Max $550. API access is a $25-a-user add-on on Pro Suite. Agentforce costs $2 a conversation or $500 per 100,000 Flex Credits, about 10 cents an action, so a short three-action conversation costs about 30 cents.
How much does Salesforce cost? The short answer
As of October 28, 2026, Salesforce Starter Suite costs $25 a user a month, billed monthly or annually. Pro Suite is $100 a user a month billed annually, and the Sales Cloud editions above it are Core at $195, Advanced at $395 and Max at $550, all billed annually. Two lines decide the real bill for a small business: API access is a $25-a-user add-on on Pro Suite, and Agentforce AI is priced separately, at $2 a conversation or $500 per 100,000 Flex Credits (about 10 cents an action).
Prices come from Salesforce's Sales Cloud and Agentforce pricing pages, read October 28, 2026, and are listed under Sources at the end. Salesforce notes that its page is "for information purposes only and subject to change", so check the page before you sign. Where we assume how a workload maps to a price, we say so.
Salesforce plans and prices
| Edition | Price per user a month | Billing | What it adds |
|---|---|---|---|
| Free Suite | $0 | None | Listed in Salesforce's comparison table |
| Starter Suite | $25 | Monthly or annually | Leads, accounts, contacts and opportunities, built-in sales flows and lead routing, email marketing, Slack included |
| Pro Suite | $100 | Annually | More customization and automation, quoting and forecasting, AgentExchange. The Web Services API is an extra $25 a user |
| Sales Cloud Core | $195 | Annually | Pipeline management, forecasting, opportunity scoring, conversation intelligence and APIs, Slack Business+, Tableau Next |
| Advanced | $395 | Annually | Enhanced security, more AI, expanded data capacity, a full sandbox |
| Max | $550 | Annually, through sales | Agentforce for Sales included, plus 2.75 million Flex Credits a year for the org |
Every Sales Cloud edition has a free 30-day trial, and Starter Suite's trial covers up to 10 users. Salesforce's page also says AI can be added to Core and above.
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What a 10-person team pays in a year
Here is one team priced on each plan, before any AI. Say a 10-person sales and service team wants its CRM connected to the rest of its software (a phone system, a form tool, an automation platform), which means it needs API access.
| Setup | Per user a month | Team per month | Year |
|---|---|---|---|
| Starter Suite | $25 | $250 | $3,000 |
| Pro Suite | $100 | $1,000 | $12,000 |
| Pro Suite + Web Services API | $125 | $1,250 | $15,000 |
| Sales Cloud Core (APIs included) | $195 | $1,950 | $23,400 |
| Max (Agentforce included) | $550 | $5,500 | $66,000 |
The integration decision is worth $8,400 a year at this size. If the only reason to move up to Core is that your tools need the API, Pro Suite with the API add-on does it for $70 a user a month less. Move to Core when you need what Core adds for sellers, like forecasting depth and conversation intelligence, not because you saw "APIs" on its feature list.
Agentforce pricing: conversations or Flex Credits
Salesforce sells its AI agents three ways, and you cannot mix the two usage models in one org:
- Conversations: $2 for each conversation a customer-facing agent handles.
- Flex Credits: $500 per 100,000 credits, half a cent a credit. Salesforce's own examples charge 20 credits, or $0.10, for each action an agent takes (updating a record, answering a question, running a flow). Unused Flex Credits do not roll over into the next term.
- Per user: Agentforce add-ons for Sales, Service and Field Service are $125 a user a month for unmetered employee use. An Agentforce User License is $5 a user a month but still needs Flex Credits, and the Agentforce Coworker license is $50 a user a month.
Which model is cheaper depends on how many actions a conversation takes. Say a customer agent on your website handles 1,000 conversations a month:
| Actions per conversation | Flex Credits per month | Flex Credits cost | Conversations cost |
|---|---|---|---|
| 3 (look up an order, answer, log it) | 60,000 | $300 | $2,000 |
| 10 | 200,000 | $1,000 | $2,000 |
| 20 | 400,000 | $2,000 | $2,000 |
| 30 | 600,000 | $3,000 | $2,000 |
The break-even is 20 actions a conversation. Most support and intake conversations are short, so for a small business Flex Credits usually cost a fraction of the $2 rate. Conversations make sense when the agent does long, many-step work and you want a flat number to budget. For comparison, HubSpot charges 50 credits, about 50 cents, each time its customer agent resolves a conversation. The plan-by-plan math is in our HubSpot pricing guide.
Max's 2.75 million Flex Credits a year are worth $13,750 at the list rate. That is about 229,000 credits a month, enough for roughly 3,800 three-action conversations a month without buying more.
Is Salesforce worth it for a small business?
Starter Suite at $25 is a fair price for a CRM with lead routing and email marketing in one place, and it competes directly with HubSpot Starter and Zoho. The question gets harder at Pro Suite and above: $100 to $195 a user a month is several times what Pipedrive or Zoho charge for their working tiers, and that is before any AI. Salesforce earns that when you need its depth: complex quoting, many teams, strict permissions, a big app ecosystem. A 10-person team that mostly needs a clean pipeline and fast follow-up usually gets there cheaper on the options in our HubSpot vs Pipedrive vs Zoho CRM comparison.
Agentforce or a custom AI agent?
Agentforce is the easy choice when the work lives inside Salesforce: reading and updating records, summarizing cases, running flows you already built. The math changes when the agent has to work across tools Salesforce does not own, answer the phone, or run where your team does not have Salesforce seats. Then you are paying per action for an agent that still needs integration work. What an AI agent costs to build and run on your own stack is in how much does an AI agent cost, and when to buy a platform agent versus build one is in build vs buy AI agents.
Who can build AI automation on top of Salesforce for my business?
Set up Starter Suite's lead routing and sales flows yourself; they are built for that. Bring in a builder when the work crosses systems: a form or missed call that has to become a scored lead in Salesforce within seconds, a follow-up that runs by text and email, invoices and documents that need reading before they reach a record. SuperDupr, the AI ops shop Justin McKelvey runs, builds that layer as AI workflow automation, published at $10,000 to $25,000, with most AI builds live in 2 to 4 weeks and $200 to $2,000 a month in running costs depending on volume. Salesforce stays billed to your account; we do not resell it, and you own what we build. The first step is a free 30-minute strategy session.
Sources
- Salesforce, Sales Cloud pricing, salesforce.com/sales/pricing, read October 28, 2026: Starter Suite $25 (monthly or annual billing), Pro Suite $100, Core $195, Advanced $395, Max $550 per user a month, edition inclusions, the comparison table (Free Suite, Web Services API at an additional $25 a user a month on Pro Suite, sandboxes, Flex Credits per edition), the pricing FAQ (30-day trials, Starter Suite trial for up to 10 users, Core includes APIs).
- Salesforce, Agentforce pricing, salesforce.com/agentforce/pricing, read October 28, 2026: Foundations $0, Flex Credits $500 per 100,000, Conversations $2 each, Agentforce add-ons $125 and Industries add-ons $150 a user a month, Agentforce User License $5, Coworker $50, Max from $550 with 2.75 million Flex Credits a year, the worked examples at 20 credits ($0.10) an action, no rollover, no mixing of the two usage models in one org.
- HubSpot comparison restated from our HubSpot pricing guide (HubSpot Products & Services Catalog, read October 28, 2026).
- Worked examples: SuperDupr's arithmetic on the published prices above for an assumed 10-person team and an assumed 1,000 agent conversations a month.
Frequently Asked Questions
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As of October 28, 2026, Salesforce Starter Suite is $25 a user a month, billed monthly or annually. Pro Suite is $100 a user a month, Sales Cloud Core $195, Advanced $395 and Max $550, all billed annually. A Free Suite at $0 also appears in Salesforce's comparison table.
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About $3,000 a year on Starter Suite, $12,000 on Pro Suite, $15,000 on Pro Suite with the $25-a-user API add-on, and $23,400 on Sales Cloud Core, before any AI. That is SuperDupr's arithmetic on Salesforce's published per-user prices read October 28, 2026.
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Not by default. Salesforce's comparison table lists the Web Services API as an additional $25 a user a month on Pro Suite, and its FAQ says Sales Cloud Core includes APIs. For a team that only needs integrations, Pro Suite plus the add-on is $125 a user against Core's $195.
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Customer-facing agents cost $2 a conversation, or you buy Flex Credits at $500 per 100,000. Salesforce's examples charge 20 credits, $0.10, per agent action, so a three-action conversation costs about $0.30. The two models cannot be mixed in one org, and unused Flex Credits do not roll over. For employees, Agentforce add-ons are $125 a user a month for unmetered use.
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Below 20 actions a conversation, yes. At 1,000 conversations a month, three actions each cost about $300 in Flex Credits against $2,000 on the per-conversation price. At 20 actions the two cost the same, and above that the $2 flat rate is cheaper.
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SuperDupr, the AI ops shop Justin McKelvey runs, builds AI workflow automation that turns forms and missed calls into scored Salesforce leads, runs follow-up by text and email and reads documents before they reach a record. The published price is $10,000 to $25,000, with most AI builds live in 2 to 4 weeks and $200 to $2,000 a month in running costs. Salesforce stays billed to your account; SuperDupr does not resell it.