For B2B and SaaS teams · priced after a call
B2B SaaS SEO Agency: Win the Pages Buyers Read Before They Choose
B2B and SaaS buyers now ask Google and ChatGPT which tool to pick, and the answer goes to whoever has the clearest comparison, use-case and pricing pages. We do SEO and AEO for software companies: we rebuild those pages, keep every price and claim consistent through one fact sheet, triage the blog, and report on signups and demos, not just traffic. It runs as our AI Search Program, month to month, priced after a 30-minute call.
The short version
What does SaaS SEO need that other SEO doesn't?
SaaS SEO is won on the pages buyers read while choosing between tools: comparisons, alternatives, use cases, pricing and integrations. Those pages need direct answers, real prices in plain text, and facts that match everywhere, because AI assistants pull from your site, review sites and lists at once. Success is measured in signups and demo requests, so reporting has to connect each page and each AI answer to pipeline.
SuperDupr does that work for B2B and SaaS teams as part of the AI Search Program.
Which pages do B2B and SaaS buyers actually read?
Each page type answers one buyer question. We rebuild the ones you have and add the ones you're missing, starting with the pages closest to a signup.
| Page type | The buyer's question | What the page needs | Common gap |
|---|---|---|---|
| Comparison (you vs a rival) | Which of these two should I pick? | A fair table, plain prices for both, and who each one fits | Out of date, or so one-sided buyers and AI ignore it |
| Alternatives | What else is there besides the tool I'm using? | A short list with real differences, honest about when to pick someone else | Missing, so a review site answers instead |
| Use case or audience | Which tool is right for someone like me? | One page per audience, opening with a direct answer and examples | One generic features page trying to speak to everyone |
| Pricing | How much does it cost, and what's included? | Every plan and common add-on in plain text and a table | Prices hidden in toggles, images or "contact us" |
| Integrations | Does it work with what we already use? | One page per major integration, saying what it actually does | A logo grid with no text to quote |
| Blog and guides | How do I solve this problem? | Answers that lead to the product, merged where posts overlap | Hundreds of posts competing with each other |
Why does one fact sheet matter so much?
Software companies change prices, plan names and limits often, and old numbers linger in blog posts, comparison pages, help docs and review-site profiles. AI assistants read all of them at once. When they disagree, an assistant may quote whichever one it found first, and a buyer sees the wrong price before they ever reach your site.
So we start with one fact sheet your team approves: plans, prices, limits, integrations, and the claims you're comfortable standing behind. Every draft is checked against it before your team sees it, and every number either matches the sheet or links to a source. When a price changes, the sheet changes first and we update every page that mentions it.
What does the work cover for a B2B or SaaS site?
- ✓ Content triage for large blogs: keep, refresh, merge, redirect or remove, before anything new gets written
- ✓ Comparison and alternatives pages rebuilt with fair tables and plain prices
- ✓ One use-case page per audience you sell to, answering which tool fits someone like them
- ✓ Pricing pages that answer cost questions in plain text, matched to the fact sheet
- ✓ Schema, internal links and a page standard your developers can build to
- ✓ Tracking of the prompts buyers ask AI about your category, by assistant, with who got picked
- ✓ Reporting that ties every URL and prompt to signups and demo requests
- ✓ Domain and rebrand protection when the name or URL changes
Drafts go where your site lives. On WordPress, Webflow, Sanity, Contentful or another CMS, we draft through its API with a role that can't publish. On a custom-coded site, we open a pull request your developers merge. We can also run the site for you. Either way, a person on your team approves what goes live. See AI search reporting for what the reports show.
Do review sites and best-of lists matter for AI answers?
Often. When buyers ask an AI assistant which tool to choose, it can cite review sites and best-of lists as well as the vendors' own pages. How much varies a lot by category, so we check which sources the assistants cite for yours before recommending anything.
Review-site and list presence is an optional add-on. It keeps your profiles accurate and matched to the fact sheet, and works on getting you onto the lists that come up for your category. We turn it on once your own pages are solid, because a list that links to a weak page doesn't help much.
What if we're changing our name or domain?
Software companies rebrand and move domains more than most, and it's the easiest time to lose rankings you spent years earning. It's covered inside the program: a full URL inventory, a one-to-one 301 map, the old name kept in titles during the transition, tests before launch, and 8 weeks of ranking and AI-answer monitoring after.
If a move is the only thing you need, it's also available on its own as a fixed-fee project. See SEO website migration services.
Who runs it, and is it the right fit?
Justin McKelvey runs every program. He's spent 15 years building software products, and shipped more than 50 of them, so he's sat on the side of the table that reads comparison pages and pricing pages before buying. More about Justin.
We hold our own sites to the same standard. On our November 2, 2026 scan against the page standard we'd set for you, justinmckelvey.com scored 93 out of 100, superdupr.com 89 and getlocalcall.com 87.
The honest limit. No one controls what a model says, and rebuilt pages take months to settle in Google. AI answers often shift within weeks of a page going live. We measure from a week-2 baseline and judge the work on signups and demos, and we'll show you the numbers either way.
Not the right fit? If you want a diagnosis before committing, start with the $1,500 AI Search Audit. If you want a one-time fix, the $5,000 AI Search Optimization build is the better buy. To compare every option, see our AEO agency page, or start with SEO audit services.
Questions about B2B and SaaS SEO
- What does a B2B SaaS SEO agency do?
- A B2B SaaS SEO agency gets your product found by the people evaluating tools like it, on Google and now inside AI assistants. For software, that mostly means the pages buyers read while choosing: comparisons, alternatives, use cases, pricing and integrations. It also means cleaning up a large blog so the pages that bring signups get the attention, and reporting tied to signups and demos instead of traffic alone. We do all of that, plus the AEO and GEO work that gets you named when buyers ask ChatGPT which tool to pick.
- How much does a SaaS SEO agency cost?
- Our B2B and SaaS work runs inside the AI Search Program, which is priced after a 30-minute call. The main factors are how many pages you have, how many need rebuilding, how many audiences you sell to, and whether a domain move or rebrand is coming. It runs month to month with 30 days' notice. If you want a one-time diagnosis first, the AI Search Audit is $1,500 and the fixed-scope AI Search Optimization build is $5,000.
- Why do comparison and alternatives pages matter so much for SaaS?
- Because they're what buyers read in the last step before they choose, and what AI assistants quote when asked which tool is best. Searches like your competitor's name plus alternatives, or one product versus another, come from people who already know what they want to buy. If your page is missing, out of date or vague, a competitor's page or a review site answers for you.
- Should our pricing page show prices in plain text?
- Yes, if you publish prices at all. AI assistants and search engines read text far more reliably than prices drawn inside images, toggles or scripts. A pricing page that says what each plan costs, what's included and what the common add-ons cost, in plain sentences and a table, gets quoted correctly. If prices differ between your pricing page, your comparison pages and your G2 profile, assistants may quote the wrong one.
- What is a fact sheet, and why do we need one?
- It's one approved document with your prices, plan names, limits, integrations, customer counts you're allowed to share, and the claims you stand behind. Every page we draft is checked against it, and so are the third-party profiles you control. AI assistants pull facts from many places at once, so one wrong price on an old blog post or a review site can end up in an answer.
- Do you help with G2, Capterra and best-of lists?
- Yes, as an optional add-on. AI assistants often cite review sites and best-of lists when asked which tool to choose. The add-on keeps your profiles accurate and matched to the fact sheet, and works on getting you included on the lists that come up for your category. We turn it on once the pages on your own site are in good shape.
- What do you do with a blog that has hundreds of posts?
- We triage it before writing anything new. Every post gets sorted into keep, refresh, merge, redirect or remove, based on clicks, links, signups and AI citations. Merging overlapping posts and retiring dead ones usually helps the posts that are left. Refreshes start with the posts closest to earning signups.
- How do you report results for a SaaS company?
- Every URL and every tracked AI prompt is tied to signups and demo requests, along with rankings and traffic. You get a weekly note on what moved and why, and a monthly report tied to pipeline. AI answers often shift within weeks of a page going live, and Google takes months. We measure from a week-2 baseline.
See where your pages stand
On a 30-minute call we'll look at your comparison, pricing and use-case pages and how AI answers for your category. You'll leave with the three pages we'd fix first.